Team led growth
Single-player SaaS is dead; the future is collaborative. Users inviting and working with their teammates directly in your product drives unmatched organic growth, retention and engagement.
Multiplayer products are the future
![Cord document example implementation mockup Mockup of Cord implemented in a document](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fouh3ki0r%2Fproduction%2F65456f81eff9a82fd56724f4bb2ef3f4bdee3efd-2154x1652.png&w=3840&q=100)
Seat expansion
Slack and email invites help your users bring their teammates into your product. They can @mention anyone they need to chat with, and you gain adoption among their team.
A stickier product
When teams use a product together, a single person’s decision isn’t enough to leave a product. The knowledge and discussion that’s been built up in your product becomes a part of its value to the team.
Increase engagement
Users spend more time in sticky, collaborative products. Imagine a world where teams work together without context switching and app toggling just to complete one task.
Join the next big shift
Everyone is invited
Team-led Growth is the secret sauce of the fastest-growing products we see today — the Figmas, Notions, and Airtables of the world. Every vertical will have a collaboration-first winner.
How does it work?
Invite
Users can @mention anyone via Slack or email, and include files or annotations in the invite
Accept & Join
The @mentioned user receives a branded, personalized email or Slack message prompting them to join the conversation. Clicking any links in the invite takes them exactly to the message in your product.
Give them a seat
When someone new is invited over email or Slack, you can decide whether that person gets a full view of your product, a view only seat, or whatever works best.
Hear from TLG companies
Chris from Typeform says:
“Typeform customers’ top feature request was a way to work with teammates on a Typeform. We took that feedback, listened, and partnered with Cord to create the best form collaboration tool on the market.”
Published
Jun 10th, 2022